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食品饮料新品| 农夫、娃哈哈、可口、百事,软饮料巨头下一个新战场——可乐咖啡!

   2019-12-18 食品饮料创新研究282
核心提示:inkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;
inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;">    12月9日,娃哈哈集团“饮力共未来”2020销售工作会议在杭州召开。inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;">在此次会议上,娃哈哈多款新品亮相现场,如:inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;">PH9.0苏打水、藜麦牛奶、藜麦牛奶粥、黑糖奶茶、优的乳、九种坚果。inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;">值得关注的是,娃哈哈十年前的品牌“非常咖啡可乐”重出江湖,亮相会议现场!


 

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;">无独有偶,百事可乐在昨日宣布也要推出咖啡可乐。inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;">据CNBC12月12日报道,百事公司将于明年4月份在美国市场推出限量版咖啡可乐饮品Pepsi Cafe。inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;">据了解,新款咖啡可乐有原味和香草两种口味,咖啡因含量几乎是普通百事可乐的两倍。inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;">百事公司方面介绍,该产品开发周期长达一年半,希望未来能将它常规化。


 

inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;">对此,业内人士称,此举多少有对标可口可乐的意味。inkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;">今年春天,可口可乐在投资者电话会中宣布,要逐步在全球25个市场推出咖啡可口可乐,这款饮料的咖啡因介于常规可口可乐和一杯咖啡之间,含糖量也比普通可乐更低。


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日期:2019-12-18
 
地区: 浙江 杭州市
行业: 饮料 乳业
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