据外媒报道，近日澳大利亚连锁超市IGA发起价格战，挑战两大超市巨头科尔斯（Coles）与沃尔沃斯（Woolworths）。
据报道，连锁超市IGA在全澳有800家门店，因商品价格高而不受欢迎。对此IGA发起了价格优惠活动，已经调低了超过2,000种产品的价格。
IGA老板英哥本（Tony Ingpen ）称，现代人都很忙，想要离商店近些，想要物超所值，这是我们需要改进的，我们想让顾客知道可以来IGA买到所有东西。
部分原文报道如下：
COLES and Woolworths already have Aldi biting at their heels, and now another challenger is has thrown down the gauntlet in the supermarket price war.
Metcash owned grocery chain IGA will try to hit the duopoly where it hurts with a new price-matching campaign, and has already moved to drop prices on more than 2000 products, The Adelaide Advertiser reports.
原文链接：<http://www.news.com.au/finance/business/new-challenger-takes-on-coles-woolies-with-supermarket-price-match-war/story-fnkgdftz-1227408996343>
日期：2015-06-23
