据外媒报道，星巴克（Starbucks）已经停止在咖啡杯上写字鼓励讨论种族议题的活动，因为许多人抱持怀疑态度，而且觉得很讽刺。
星巴克老板舒兹（Howard Schultz）表示，“种族团结”（Race Together）活动已于22日结束，它“只是启动更广泛和更长期对话的媒介而已”。舒兹上周指示店员在咖啡杯上写上“种族团结”的标语，来开启种族议题讨论。
星巴克全球沟通部资深副总裁杜布罗瓦（Corey duBrowa）表示，他收到如潮水般涌来的负面评论，因此暂时关闭推特帐号。许多人认为这个活动只是个宣传噱头。
部分原文报道如下：
Twitter has ruthlessly mocked Starbucks campaign for the company's new anti-racism campaign in which baristas talk to customers about race issues while serving their coffee.
One user tweeted, 'I don't have time to explain 400 years of oppression to you & still make my train', while another pointed out, 'y'all realize there are no coloured hands in the press photos right'.
A third speculated, 'maybe Starbucks actually wanted to get people of all races & ethnicities to join hands and make fun'.
原文链接：<http://www.dailymail.co.uk/news/article-3000260/Starbucks-PR-fail-Twitter-mockery-causes-coffee-executive-delete-account-customers-say-NOT-want-talk-racism-ordering-coffee.html>
日期：2015-03-27
