据外媒报道，3月9日麦当劳公司发布报告显示，2月份全球销售继续下跌1.7%，大幅超出分析师下滑0.3%的预期。麦当劳公司警告称，为了挽回销售额，该公司需要改革。
财报显示，美国开张超过13个月的连锁店的同店销售大跌了4%，比起分析师预期的0.7%跌幅有大幅距离。另外，亚太、中东和非洲地区的同店销售也大跌4.4%，同样低于分析师预期的3.1%跌幅。
部分原文报道如下：
McDonald's Corp. 's key sales measure for its U.S. restaurants slid last month, underlining the challenges for new Chief Executive Steve Easterbrook in turning around the world's largest fast-food chain.
Sales at McDonald's U.S. restaurants open at least 13 months fell 4% in February from a year earlier, compared with analysts' expectation of a 0.7% drop, according to Consensus Metrix. Globally, the drop in same-store sales was 1.7%, compared with expectations for a 0.3% decline.
原文链接：<http://www.wsj.com/articles/mcdonalds-u-s-same-store-sales-fall-4-in-february-1425903434>
日期：2015-03-10
