据外媒报道,由于销售额下滑至10年来最低点,1月28日全球快餐巨头麦当劳称,现任总裁兼首席执行官(CEO)唐.汤普森(Don Thompson)将于3月1日正式离职,其他公司高层也有相应的调整。
据报道,接替汤普森的是目前该公司的首席品牌官(CBO)史蒂夫.伊斯特布鲁克(Steve Easterbrook)。伊斯特布鲁克将带领麦当劳努力提升其市场营销业绩,创新菜单品项。此前他曾担任麦当劳全球业务的领导角色,包括麦当劳欧洲总裁。
部分原文报道如下:
(Bloomberg) -- McDonald's Corp., the world's largest restaurant chain, will replace Chief Executive Officer Don Thompson with one of his top lieutenants following the company's worst U.S. sales slump in more than a decade.
Chief Brand Officer Steve Easterbrook will take the reins when Thompson steps down on March 1, the Oak Brook, Illinois-based company said in a statement Wednesday. Easterbrook, currently a senior executive vice president, also will join the board, filling Thompson's vacated seat, the company said. Thompson, 51, had been in the CEO job fewer than three years.
原文链接:<http://www.bloomberg.com/news/articles/2015-01-28/mcdonald-s-names-steve-easterbrook-ceo-as-thompson-steps-down>
日期:2015-01-29