据外媒报道，今年法国数家大卖场陆续试卖外观扭曲、但营养价值不变的“丑蔬果”，以减少食物浪费，目前该活动在法国蔓延开来。
由于多数消费者挑选蔬果时，习惯以果实端正、颜色鲜嫩为选择标准，于是约有10-30%的丑陋蔬果被浪费。本次活动期间恰逢世界粮食日，旨在减少蔬果浪费。
部分原文报道如下：
Following the first 'Ugly Vegetables“ sales campaign in an Intermarché in Provins a little over 6 months ago, the project is spreading all over France in partnership with the Cantine California food truck. Parisians will be able to taste their ugly fruit and vegetable specialities until the 19th October.
This partnership coincides with the revival of Intermarché‘s campaign launched in March as well as anti food wasting day which is on the 16th October. For the occasion Intermarché will carry out the operation in 1,800 sales points.
相关链接：<http://www.freshplaza.com/article/129242/Promotion-of-ugly-fruits-and-vegetables-spreads-throughout-France>
<http://www.freshplaza.com/article/121221/Auchan-and-Monoprix-follow-Intermarch%C3%A9-and-Leclerc-in-ugly-fruit-campaign>
日期：2014-10-21
