据沙特通讯社3日消息,沙特阿拉伯已全面禁止能量饮料广告并将限制其分发和销售,同时包含红牛在内的品牌将必须在产品上标示健康警示。
部分原文报道如下:
Saudi Arabia has banned energy drink advertising altogether and will limit their distribution and sale, while brands including Red Bull will now be forced to carry health warnings.
The state-owned Saudi Press Agency (SPA) announced the news on Monday following a cabinet meeting in Riyadh where information submitted by the state's minister of interior on the 'adverse effects of energy drinks' was discussed
Industry leaders including Red Bull will be worried by the move, given strong growth for sports and energy drinks in the region. In the neighboring UAE they have recorded strong growth in recent years: 6% total volume growth and 7% current value growth in 2012, according to Euromonitor International in an October 2013 report 'Sports and Energy Drinks in the United Arab Emirates'.
After reviewing the evidence, the Saudi Arabian cabinet approved a number of actions that include, firstly, a blanket ban on advertising of energy drinks "via any readable, audible or visible media organ, or by any other means".
原文链接:http://www.beveragedaily.com/Regulation-Safety/Red-Bull-surprised-by-Saudi-Arabia-energy-drinks-advertising-ban
本文由食品伙伴网编译,供网友参考,食品伙伴网提供欧盟、美国、英国、俄罗斯、日本、韩国、东南亚、西班牙等国家或地区的进出口合规咨询服务,欢迎垂询:0535-2129301,Email:vip@foodmate.net、news@foodmate.net.
日期:2014-03-06